The Components of a Powerful Brand Strategy

Your brand is your company’s persona; its personality. A brand strategy is a long-term plan for the...

The Importance of Brand Archetypes in Branding

As humans we rely on the ability to connect with each other - not products or services. That’s why...

How to Choose a Brand Name for Your Business

Deciding on a brand name is a very important step in launching a business. Your brand name has to...

Why Graphic Design is Not Marketing

As a marketing professional or part of a marketing team, you have a lot of spinning plates. From...

Brand and Reputation: They Can Make or Break Your Business

Brand and reputation are two of the most important factors when it comes to your company. How does...

What is Responsive Web Design?

So many of us do our shopping, researching, and day-to-day tasks on our smartphones, tablets, or...

How to Develop a Powerful Brand Purpose

Are you one of the millions of employees worldwide motivated by working for a company with a deeper...

A Crash Course on How to Increase Web Traffic

Your website is the face of your company and brand on the internet. In terms of traffic, the...

The 6 Best Content Management Systems (CMS)

A Brief Introduction to Content Management Systems (CMS)

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