With so many online tools available on the internet (both free and at cost), it can be a challenge to know where to start. We’ve created a helpful list of the tools our team - from production to marketing, web, and design - use daily in their roles to deliver outstanding work for our valued clients.

What are you waiting for? Let’s get started on creating beautiful content!

Tools for Inspiration


Pinterest is a wonderful source of inspiration. From infographics, design, tips and tricks, graphic design, and more; Pinterest is an absolute go-to for gaining a feel for how other brands are marketing themselves. Team sharing is easy with Pinterest’s messaging platform and the boards are an effective way of collating your ideas in an easy-to-reference format.

Tools for Creating Content - Pinterest


Owned by Adobe, Behance is a network of sites and services specializing in self-promotion, including consulting and online portfolio sites. Whether you’re looking for inspiration or to hire a creative, the pool of talent on Behance is limitless. More heavily focused on illustration and graphic design rather than photography, Behance’s ‘Best of Behance’ and ‘Curated Galleries’ should be a point of call when looking for design trending inspiration. Participation in Behance is free, and there are no restrictions on the number of projects a member can create. There is also no limit on the number of images/media users can upload.

Tools for Creating Content - Behance

Tools for Fonts & Icons

Type Genius

Owned by Canva, Type Genius has taken the pain out of font pairing by putting together great font combos for your designs. In search of the perfect font combination? With Type Genius you can find the best matches to your favourite typeface by giving you a live example of the two fonts paired together.

Google Fonts

This free library of over 800 libre licensed fonts makes it simple for users to add a font to their website or download it to their desktop for later use. Providing quality typography, all of the available fonts are open source, meaning that users can both customize and improve them as needed. With an interactive web directory for browsing the library, and APIs for conveniently using the fonts via CSS and Android, this tool is a phenomenal resource for designers and web developers.

Tools for Creating Content - Google Fonts

Tools that make Designing Easy


Canva is a graphic-design tool website used by non-designers as well as professionals. This free online platform helps you to design a range of assets, including graphics for social media posts, newsletters, business cards, presentations, invitations, and much more. It’s very easy-to-use drag and drop format provides access to over a million templates, photographs, graphics, and fonts.


Can’t find the template you’re looking for on Canva? Hop on over to Piktochart. This web tool offers an extensive range of free template options which you may use to create visually appealing marketing assets. Their easy-to-use editor allows you to create your own designs. Free users can download images in small to medium sizes (typically up to 1200px wide) with a discreetly placed Piktochart watermark.

Tools for Creating Content - Piktochart

Tools for Creating Infographics, Charts, and Maps


Free on the basic plan, Infogram is a chart and infographic maker with the ability to create interactive visuals. Insert videos into infographics, create charts, maps, and engaging reports within minutes. Infogram is user friendly, taking all of the data and turning it into a meaningful piece of communication.


This infographic creator is super easy to use for anyone with little to no design experience. With over 500 templates in various formats, complete control and customization, millions of images, and 6000 icons at your fingertips, Visme’s pre-existing templates are highly editable. Download them to your computer, make your edits, and publish your infographics to your various platforms.

Tools for Finding the Perfect Color


Capture moods for your visual campaigns with Pictaculous, a tool that will help you determine the elements of your color palette. Pictaculous helps to ensure your images, graphics and font colors all convey your message. Upload your image and Pictaculous will return suggestions that match the hues in your image, including respective HEX codes. Pictaculous also provides recommendations for different color schemes, matching colors in your uploaded image and allowing you to play around with your color palettes to choose what best suits your content.

Colorful Gradients

Colorful Gradients is a catalog of colorful gradients that help you create well-crafted gradients. Great as a source of inspiration for graphic and web designers as well as marketers looking for color inspiration.

Tools for Creating Content - Colorful Gradients

Tools for Annotation


This Google Chrome or Firefox extension allows you to capture sections or entire web pages you are viewing in your browser. Use it for creating images for your content or saving web pages as references for design or copy inspiration.

Tools for Editing Photos


Create GIF’s in minutes with Giphy! This GIF database and creator tool is filled with hundreds of thousands of two-second videos. Featuring a clean and user friendly UI, the process is very easy. Post a YouTube URL or upload a video file, assign a start time and duration, and write a caption. This top source for the best and newest GIF’s and Animated Stickers delivers everything you need to liven up your company and consumer conversations.

Tools for Creating Content - Giphy

Tools for Finding Images

Google Search

Searching for free images to use in your content? Google should be your first stop. Open the search tools, filter usage rights as ‘Labeled for Reuse with Modification’ and review your results. While all of these images should be available for use, it is best practice to double check.


With no license limitations Unsplash is a handy depository of free, high-quality and high-resolution stock images that are also beautiful and inspiring.

Tools for Creating Content - Unsplash

Tools for Images and Video

iMovie (Mobile and Desktop App)

Now listed for free in the App store, this app is available for both Mac or iOS devices. It’s easy to browse your clips and create Hollywood-style trailers and stunning 4K-resolution movies. You’re able to start editing on your iPhone or iPad, then finish on your Mac. Roll out the red carpet and elevate your content with iMovie today.

Boomerang (Mobile App)

With Boomerang, you can create captivating GIF-like videos that loop back and forth, then share them with your customers on your social platforms. Simply find something (or someone) that’s moving, tap the button once, and Boomerang shoots a burst of ten photos, turning them into a short mini-video. You can share the video on Facebook or Instagram right from the app or save your video to your camera roll to share later. Boomerang is a simple and extremely cost effective way to create dazzling video content for your company to be shared with customers and followers.

Visuals help businesses to connect and communicate with their customers while also helping them to stand out from competitors. They’re an effective tool for communicating difficult concepts easily, emotionally connecting with users, and relaying unique brand attributes. These free, simple, and easy-to-use tools will help you to boost your company-customer communications and position.


Discover the Tools Marketers Use Every Day

43 Free Online Design Tools for Creating Content

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Dayna Young

Written by Dayna Young More by this author Arrow