Standing out from the crowd is never easy, but making an impact is possible with custom promotional products. In a competitive business landscape, the use cases and benefits of custom promotional products are numerous. Custom promotional products help to guarantee customer loyalty, improve employee morale, promote better relationships with customers and clients, are budget-friendly, and a phenomenal lead generation tool which helps to boost brand visibility. In fact, businesses large and small attest to the fact that incorporating promotional products into their marketing plan often results in more sales and better ROI.

A Brief History of Promotional Products

It was due to the success of George Washington’s campaign in 1789 (which included the first promotional item - a commemorative button), that promotional goods such as almanacs, calendars, and wood specialties started gaining in popularity.

However, most credit Jasper Meeks, a newspaperman in the late 1800s, with being the father of promotional products. Wanting to keep his presses running during quieter times, Meeks started printing burlap bags with advertising messages. The bags were given to school children to promote his business.

Since then, the industry as a whole has evolved to meet modern times. If you’ve ever been to an event and walked away with a tote bag full of freebies, then you know the power of promotional products. However promotional items can be so much more than just standard t-shirts and sunglasses. Below we explore some of the more unique custom promotional products available.

Unique Promotional Products

Branded Pet Collar

Custom branded apparel is not only for humans. These customizable promotional pet collars are easily imprinted with your brand logo ensuring this personalized pet giveaway creates brand awareness for years to come. And in dog years that’s a really long time.


Dog Bowls

Staying on pet supplies, these gifts for animal lovers are also highly personalized. With cities like Tucson, Albuquerque, Las Vegas, San Diego, and Denver all having large dog populations these retractable dog bowls are the perfect take-anywhere item for keeping your fur babies hydrated.

Fanny Packs

Create branded merch that’s as fun as it is appealing, and carry your brand name further, with fanny packs. Equipped with useful features, they’re a super practical promotional product that offers lasting value - for your brand and your customers.


Custom Playing Cards

Spread awareness of your brand or event with personalized decks of playing cards customized to suit your promo needs. With Playing Cards, each card back, tuck box, face, and color can be custom-designed providing you with a creative avenue to relay your message.


Corn Hole Bean Bag Toss Game

Stand out from the crowd at a trade show with this exciting corn hole game. Gift clients something unusual ensuring you’re always top of mind when they toss corn hole while on the phone or brainstorming. Plus, this unique, custom promotional product is affordable and fun.

Custom promotional products are the perfect way to get your brand noticed and to engage with your customers, clients and fans. With more than 85% of worldwide consumers who receive a promo item from a company remembering the brand name, it’s clear that promotional products can spread a company’s message and increase brand awareness. View our promo products gallery and then let’s start the conversation about how we can help you grow your brand.

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Dayna Young

Written by Dayna Young More by this author Arrow