How to Develop a More Valuable Brand Name

Take a look at recent lists of the world’s most valuable brands. You’re likely to see the same 5...

How to Build a Luxury Brand Strategy to Market to High-End Consumers

In today’s market, luxury brands must be creative in order to connect with their customers....

How to Choose a Brand Name for Your Business

Deciding on a brand name is a very important step in launching a business. Your brand name has to...

Why Graphic Design is Not Marketing

As a marketing professional or part of a marketing team, you have a lot of spinning plates. From...

5 Ideas for New Employee Gifts

Think back to your first day at a new job. You probably felt excited, but also nervous about doing...

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