A Brief Introduction to Content Management Systems (CMS)

For any brand building an online presence, content plays a major role in how and when you speak with your target audience. Content includes printed sales and marketing collateral, but when it comes to your online presence, the content or products on your website, blog, social media and email marketing are key.

Web content management software is also called CMS. A CMS is a system in which you can create and manage your digital content. It is important to have a reliable content management system (CMS) in order to leverage the potential of your brand.

Why Use a Content Management System (CMS)

Why do you need a CMS in the first place? With digital marketing being key to building a brand, a CMS allows you to easily design, build, and customize web templates as well as set up publishing workflows.

As a business, you can use a Content Management System (CMS) to build webpages, create and distribute content such as blogs or emails as well as manage the copy, images and video on your website. Many types of software offer extensions and themes which add elements such as modules or plugins, allowing you the ability to adapt the CMS to suit your business needs. Without a Content Management System (or the alternative; an expensive tailor-built website with easy editing capabilities) you have no way of communicating your brand’s message to your consumers.There are numerous CMS platforms out there, all of which allow you to create and manage your website, content, blogs, and consumer communications. So which one is the right one for you? 

The 6 Top Content Management Systems (CMS) in 2019

1. WordPress
What began as basic blogging software has developed into a free and open-source CMS which draws upon hundreds of themes, widgets, and plugins to create a template system. WordPress has numerous integration options to allow for a variety of content types in order to be created, including traditional websites, media galleries, e-commerce stores, job boards, forums, and more.

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It’s easy to become a WordPress user. Simply sign up with your email address and you’ll be allocated a WordPress.com url. This provides you with access to the CMS where you can create your content, such as your website or blog. Once created, you can choose to host your new online destination using the WordPress service, or you can choose another hosting provider to display your content.

2. Squarespace
An equally popular CMS platform is Squarespace. Like WordPress, you have the ability to install different themes and build your website using text, images, and videos. Unlike WordPress, Squarespace is not open source, meaning you can’t download the software and install it on your own server.

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Due to its ecommerce capabilities, (which includes the capacity to build and manage your own online store,) Squarespace has positioned itself as an ideal platform for entities looking to sell online. The themes Squarespace offers are stylish and pre-built, making it incredibly easy to build online shop-fronts. These sophisticated templates are minimalistic, attention grabbing, and optimized for mobile, making them the perfect foundation for an online business looking to boost its business.

3. HubSpot
As a marketer, it’s important to create content which is visually appealing as well as be able to deliver it quickly to consumers. HubSpot is a full-funnel marketing suite which aims to provide tools for social media marketing, content management, web analytics, and search engine optimization.

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Some of HubSpot’s features include the ability to create and share blog content, serve forms to website visitors, develop and segment your list of contacts, and send email marketing to leads. Activities such as blog posts, social posts or email campaigns can be uniquely associated with campaigns, allowing you to see which tactics are driving results and conversions. Lastly, their integrated analytics reporting allows you to monitor and evaluate the ongoing success of your content marketing.

4. Shopify

Shopify is an e-commerce platform for online stores and retail point-of-sale systems, as well as a highly popular ecommerce CMS. Allowing for the selling of physical or digital goods, the Shopify content management system comes with many ready-to-use templates, yet is flexible enough to be customized (using add-ons or third-party apps) to meet your business needs.

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Shopify is always updating and innovating (such as when they added the ability to sell wholesale items for shops) and is a lot more than an ecommerce sales platform. The tool is more like an inventory management system which comes with the ability to create a website where you can sell products to consumers. This inventory management system also connects with Facebook, allowing you to pull your product database into a catalog and tag products in images you post, turning the social media platform into a secondary point of sale. Having a booth at a local event where you’ll be selling your goods? Use their portable card reader to process sales. Shopify’s reporting features are also useful for assessing accounting requirements such as sales tax collection.

5. WooCommerce

WooCommerce is one of the best ecommerce CMS platforms for your online business. This open-source CMS is designed for small to large-sized online merchants specifically using WordPress. It comes as a WordPress plugin, allowing you to develop an ecommerce store on the WordPress platform. Known for its simplicity to install and customize, WooCommerce has grown to be one of the largest ecommerce communities. 

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6. Magento

This open-source ecommerce platform is written in PHP. Originally developed with assistance from volunteers, Magento has grown to become one of the most popular ecommerce content management software (CMS) due to its high level of flexibility and control over development of the store. By offering a multitude of add-ons and extensions, Magento provides scalability, making it perfect for small to medium-sized business.

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Overall, an effective CMS allows you to focus on creating content which drives website traffic, allowing you to improve SEO. This will play a key role in converting visitors to leads and leads to customers for your business, improving your chances of financial success.

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Dayna Young

Written by Dayna Young More by this author Arrow