Your website is the face of your company and brand on the internet. In terms of traffic, the internet is a universal hub of information, and if you want the a piece of the pie, it’s important to know how to direct traffic to your website amongst billions of other users flowing through congested information highways.

Attention spans have evolved to focus on content that’s both relevant and interesting. Knowing your audience is part of capturing their attention. So what are some simple ways to bring attention and increase web traffic to your website? We have outlined the key components and easy instructions on how to use the internet to your advantage.

The first step is to find your target audience. What interests, occupation, and demographics are you hoping to capture with your website?

  • Buyer personas are a larger overview of your potential markets and will help you to define your audience and focus on the tools necessary to answer these questions. Don’t speed date your potential customers. Get to know them and their interests, what drives them and what they’re searching for. Once you feel you’ve formed a relationship, you can now move on to your next step.

Once you answer this first question, you’ll be able to form your game plan for spreading your internet web and catching your customers.

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Organic Traffic

What words are your target audience searching for on the internet and how does this mean more traffic for you? Think of keywords as pathways to direct your customers towards your website and the organic (free) content which best matches their interests. Let’s discuss each and why they’re important for your website:

  • Internal Links. Think of your website as a library of information and the more links you provide in your library the longer your customers will stay put on your site. Ever fallen down a rabbit hole? That’s what you want to create on your website. The more links your audience clicks on, the more content they’ll read, and the longer they’ll stay in your rabbit hole.
  • Landing pages. A landing page, simply defined, is an initial web page designed to capture a visitor’s information. Your job is to keep them from bouncing. But how? Think of your landing page as the capture tool for gathering more information on your potential customer, and if they leave your website before providing their information, a potential customer may have been lost. Design and navigation are all important aspects to this key tool.

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Other Forms of Web Traffic

  • Email marketing. Have you ever subscribed to receive emails from a company after purchasing a product? Did you forget all about them in the meantime and then, like magic, an email appears in your inbox talking about their new products and rewards? That’s the power of email.
  • Paid advertising. You may hesitate to pay for advertising, but this can be a huge payoff in a world full of competitors. Placement in search results is important when you’re competing with other companies who are doing the same thing you are: trying to be noticed. Paying for certain words to ensure your website is one of the first in a result list means more opportunities for your company, and the payoff is worth it.
  • Referral. What does this involve, you ask? Referral when it comes to marketing techniques can involve partnering with other companies, guest blogging and commenting on other blogs. In these instances, a link from your partners site to your website will be included in the content, known as a referral link. All three of these tactics can increase your referral traffic and drive more traffic to your site.
  • Direct. Let’s be direct (no pun intended): direct traffic means potential customers are finding your website by either typing it in, word of mouth, or a by clicking on a direct link. This is a great way to track customer loyalty as well. So what’s the easiest way to increase direct traffic? Keep your web URL as simple as possible, keep your content fresh and interesting for a repeat audience, and promote your company through offline content.

How to Use Social Media to Your Advantage

Instagram, Facebook, Twitter, it’s not just about cat videos and memes, there are some serious marketing tactics you can use in social media. So how do you compete with cat videos? You may not be able to, but here are three tricks to use social media to your advantage: 

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  • Hashtags. With just a few line slashes you could potentially have a strong following base by implementing this simple tool. Keep it short and sweet, and don’t forget to use a photo, GIF, or video to catch the attention of your would-be audience. Remember, you’re competing with a lot of other content, and you want yours to stand out in the crowd.
  • Tagging. It’s the same as in a real life game of Tag. The goal is to tag someone in a post and place the next move on them. For example, your company just introduced a new line of long-distance running shoes. You tag a few professional athletes in a post asking them their advice on running and include a picture and a link of your new shoe line. The goal is to get more buzz on your post with the tags and their audience is soon your audience.

You don’t have to go big or go home. These simple tricks can help increase your website’s traffic and not only build your customer base, but also increase interest in while helping you to develop a consistent following that will not only amp up your web traffic, but keep them coming back again and again.

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Written by Hillary Leftwich More by this author Arrow