Creating a brand is about crafting confidence in your company and delivering it consistently. Likewise, creating a unique, lasting experience with your brand extends to custom branded apparel.

Recently we touched on how custom branded apparel can benefit your business in more ways than one. In that article, we explained that use of approved fonts and colors, how information is presented on your website, and the application of your logo on materials and assets – all of these actions are important to how you communicate your brand.

Likewise, creating a unique, lasting experience with your brand extends to custom branded apparel. From corporate swag to e-commerce clothing lines, we design and produce top-notch apparel. However, getting started with custom branded apparel can be a daunting experience if it’s not a service you’ve previously engaged. Here are a few tips to consider when ordering custom branded apparel.

Find a Partner You Can Trust

We all want to work with a partner (and a product or service) we can trust. Whether that be a transparent customer relationship, valuable design services, or a partner who simply meets agreed deadlines, it's important to evaluate what you want in a partner and then proceed with the company that you trust.

Our approach always starts with discovery, we listen to our client and what they actually need. Then we R&D on each item, price quotes with quality of fabric in mind and work to solidify the client budget. Once viability of budget is confirming we submit a design proposal in each category, product samples and elicit client approvals for production and delivery.

Breckenridge Brewery Apparel by FlowState Marketing

Think Quality over Quantity

If your budget allows spending a little extra, it can make a big difference in the end product. Then, you’re able to expand your options on fabric, cut, styles and details and obtain a product that is as unique as your brand.

Know Your Audience

Knowing your audience and demographic is key for both custom branded apparel and promotional goods. In the case of custom branded apparel it’s important to know who you’re speaking to because it will determine what types of apparel you produce - whether that be hoodies, tees, puffy jackets, hats, scarves, socks, or other items.

Invest in Design

Each design should be tailored to your audience and also to meet your needs, budget and requirements. By investing in design, you’re investing in a custom branded apparel product that stands out in the crowd and elevates your brand.

Plan in Advance

Not allowing enough time to place an order (and move through the various processes such as R&D, budgeting, designs and sample approval) can result in rush fees and lack of inventory. It’s always best practice to allow yourself around 60-90 days turnaround time from initial concept through delivery once you know what you are looking for.

Request a Sample

Once your design template is approved, your partner should manufacture a sample so you can see the actual application of the design on the garment. You’ll want to see the product, touch and feel it, and make any necessary tweaks prior to moving into full production.

Ibotta Branded Apparel by FlowState Marketing


When it comes to custom branded apparel, many companies (including ours) have developed their own custom sizing. It’s important to ensure you understand the sizing of the product and breakout of quantities (ie S,M,L,XL etc) when approving your quotes. Make sure that you and your employees, customers, or audience are getting a fit that you love.

Material Specifications

We have resources to choose materials that fit your needs. When working with a new custom branded apparel partner, it’s important to ensure that you fully understand the material specs, the ethical relationships, and the overall quality of the product that you will be receiving. For example, we hand pick our cut and sew partners and have long-standing relationships with the factory owners.

What better way to market your brand than to wear it? Anything you can wear, we can produce. Let’s be honest, it’s not hard to find someone to print a logo on a shirt for you, but with custom branded apparel you’re producing a uniquely designed and quality piece of clothing that purposefully promotes your brand. Our skilled design team and commitment to quality is what sets us apart. Explore working with us today.


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Dayna Young

Written by Dayna Young More by this author Arrow