What are the Different Types of Brands?

Entrepreneur.com defines branding as “the marketing practice of creating a name, symbol or design...

The Differences Between Graphic Design and Web Design

All designers are visual communicators whose purpose is to communicate concepts through the use of...

What Makes a Good Brand?

Running a business is competitive. More often than not, you are operating in an industry where many...

Why You Should Use Landing Pages in Your Lead Generation Strategy

With 68% of b2b businesses using landing pages to generate business, your business can’t afford to...

The Use of Color Psychology in Branding, Marketing and Graphic Design

We know now that color psychology explores how color influences our behavioral responses. When used...

How Colors Can Influence Consumers

Humans are visual creatures. We’re attracted to, or repelled by color, light and imagery. In the...

16 Free Online Design Tools for Elevating Your Content

With so many online tools available on the internet (both free and at cost), it can be a challenge...

How to Find More Customers with SMS Marketing

With a 9% open rate across an estimated 7.4 billion global mobile subscriptions, SMS messages have...

Simple Tools You Can Use To Define Your Buyer Personas

Ardath Albee defines a persona as a “a composite sketch of a target market based on validated...

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