The Best Ways to Use Graphic Design on Your Website

When designing (or redesigning) a website there is a lot to consider: your brand, the user...

How to Build your Band's Brand with Custom Merch

Bands and merchandise have always gone hand in hand, but just a basic black t-shirt with your...

How to Develop a More Valuable Brand Name

Take a look at recent lists of the world’s most valuable brands. You’re likely to see the same 5...

How to Build a Luxury Brand Strategy to Market to High-End Consumers

In today’s market, luxury brands must be creative in order to connect with their customers....

How to Develop Your Brand Messaging

On the journey to creating an impactful brand, there are several steps. You’ve decided to define...

The Components of a Powerful Brand Strategy

Your brand is your company’s persona; its personality. A brand strategy is a long-term plan for the...

The Importance of Brand Archetypes in Branding

As humans we rely on the ability to connect with each other - not products or services. That’s why...

How to Choose a Brand Name for Your Business

Deciding on a brand name is a very important step in launching a business. Your brand name has to...

Why Graphic Design is Not Marketing

As a marketing professional or part of a marketing team, you have a lot of spinning plates. From...

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