Find Out Why You’re Attracted to, or Repelled By, Color and Light
Hint: Psychology Plays a Role
In the case of branding, marketing and graphic design, the psychology of color plays a key role in decision making. In fact, Hubspot conducted a button color test and found that a red CTA outperformed a green CTA button by 21%. It’s clear that in branding, marketing and graphic design there is great value in the strategic ability to alter a consumers engagement with a brand through the application of color.
In this e-book we -
- evaluate the importance of colors in branding, marketing and graphic design
- review how colors can influence consumers’ behavioral decisions
- assess the colors choices of popular brands
- provide valuable insights you can apply to improving your strategies
Click Download now to learn how implementing color can relay your message clearly and concisely.