Find Out Why You’re Attracted to, or Repelled By, Color and Light

Hint: Psychology Plays a Role

In the case of branding, marketing and graphic design, the psychology of color plays a key role in decision making. In fact, Hubspot conducted a button color test and found that a red CTA outperformed a green CTA button by 21%. It’s clear that in branding, marketing and graphic design there is great value in the strategic ability to alter a consumers engagement with a brand through the application of color.

In this e-book we -

  • evaluate the importance of colors in branding, marketing and graphic design
  • review how colors can influence consumers’ behavioral decisions
  • assess the colors choices of popular brands
  • provide valuable insights you can apply to improving your strategies


Click Download now to learn how implementing color can relay your message clearly and concisely.