They say a picture is worth a thousand words - giving you all the more reason to invest in photography to share your business and it’s story on a visual level. Between stock photography, taking your own photos, and hiring a professional photographer, the good news is: you have options.
Stock photos are a cost efficient way to fill your visual content needs, with a wide variety of websites to choose from with huge libraries of photos for your use. However, using stock photos doesn’t allow the specificity and individualization which the other options offer.
Equally cost effective, taking your own photos keeps it in house but requires a certain amount of skill sets, equipment, and time you may or may not have. Unfortunately, if you don’t have the right tools or skills, the photos won’t suit your needs and could potentially hurt your brand in the long run. Here are 4 reasons why hiring a professional photographer is worth the higher cost:
1. High-Quality Photos = High-Quality Brand
People associate the quality of your brand with the quality of your content. Visually unappealing photos could turn potential clients away from what you are offering, resulting in a lost sale. On the other hand, a high-quality and interesting photo not only elevates your brand but also has the potential to increase your following on social media thus increasing sales opportunities.
2. Grab Your Audience’s Attention
Social media and ads need interesting and witty copy but the most captivating element is the image itself. A block of text with an attractive or bland background could easily scare away potential customers. Including an eye-catching photo and a simple caption helps ease the reader into the information being presented. You wouldn’t find most toddlers choosing a novel over a picture book, so don’t expect your customers to engage with a wordy post. The better quality and more on brand your image is, the higher chance you have of boosting engagement with your posts and online content.
3. It's Not Just Business, It's Personal
Having high quality photos of your own product or lifestyle enables your audience to have a more meaningful interaction with your brand on a personal level. This is an important element to your visual content that stock photography simply cannot offer. When working with a professional photographer, the opportunity for customization and getting the exact image you need is right in your pocket. These images strengthen the consumer’s connection with the product and gives your brand its own personality. A unique photo could be the difference in making or breaking a sale.
4. Save Now, Post Later
A library of photos is valuable for your brand. From e-commerce to social media, photography has a variety of uses. So, even though you might only use a few pictures at first, you will be armed with professionally created content for the long haul. This reservation of photos brings a lot of opportunities like refreshing your website or stepping up your social media game, right now and down the road.
More often than not, hiring a professional photographer is seen as an expense to, rather than as an investment in your brand. Photos are used as a visual representation of your brand and your product. That said, since the quality of your brand matters, the quality of your brand photography absolutely matters. Simply put, the quality, customization, and authenticity which a professional photographer offers is incomparable and an investment well worth taking.
If you’re looking for an awesome photographer to capture your high-quality brand, we can help. Get in touch with us!
Originally published on 8/22/2017 - updated on 10/23/19