An exceptional client relationship should create mutual inspiration and that inspiration creates outstanding work. We strive to provide the highest-quality services and products, and with offerings that heavily interlace with the overall efforts of business growth, our project approach and process relies on good partnerships and trusted collaboration.
In constant pursuit of delivering our best work and results, we’ve outlined what is reflective of a good partnership from our experiences. Choosing the right client relationships is a big part of project success and ultimately leads to impactful creative solutions and loving what you do.
Here's what you should look for in a good client:
See the Value
It’s very important that your clients understand and respect the value of the services being provided. If your services go far beyond the end result of a logo, website or single design your client will view the relationship as a positive investment to their company. The true value of a successful project comes from the ability to use collective experience, creative skills and fine-tuned process to turn out a strong end-product. A good client can see and appreciate the value of the services, has a realistic budget and is committed to making payments on time.
Collaboration is a huge part of a successful project. You are the expert in creative marketing and strategic branding but your client is the expert in their offerings and industry. You should rely on each other to collectively develop successful branding solutions. This helps you know that the client is invested in the process and willing to play the role of key contributor.
To operate effectively, efficiently and creatively, clients should respect and trust your process, expertise and guidance.
Single Point of Contact
.Good clients have a single point of contact and key decision maker. When too many people are trying to steer, sway, or contribute to something the final outcome suffers.
Willing to Take Good Advice
A good client will acknowledge and trust valuable input even if it differs from your own opinions. They listen to the team they are paying to act in their best interests and they respect their opinion.
Respectful of Time
A good client responds in a timely manner. They return emails promptly and calls within 24-48 hours. They appreciate that in order to exceed their expectations you need to be provided with the communication tools that help do that.
Understand the Value of a Client Agreement
A good client appreciates the value of a client agreement which lays out the terms and framework for how both parties will act in accordance with each other.
Especially in the design and branding industry, inspiration comes from problems that require creative marketing solutions. With a skilled team of designers, marketers and problem solvers using collaborative processes with their clients, creatively solving problems is where we do our best work in empowering brands. A good client will trust and value your direction and expertise when it comes to creative marketing.
We love working with our clients! Success for us is defined as seeing your business grow. Follow these tips to elicit the most from your agency and to develop an effective working relationship that will ensure your business thrives.