Gone are the days of receiving free swag at an event and throwing it away as soon as you leave. It’s time to rethink your next promotional product order.   

Here are some facts to consider:

69% of consumers would pick up a promotional product they deemed useful.

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Because people don’t want something that breaks after the first 10 minutes of use. Get something consumers will use every day. Maybe they won’t, but at least they will have the option.

91% of consumers have at least one promotional product in their kitchen.

Order items people use during their personal lives. Workspace items are go-to for companies, and it works. However, the majority of people see your brand while in their kitchen so try something unique.

Wearables are the top product category, followed by writing instruments, bags, calendars, and drinkware.

Spend money on apparel, not chap-stick. The overall cost difference between a $1 per unit item and a $5 per unit item will make a beneficial difference in the long run.

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Logoed mugs, in particular, are more effective advertising than radio and television spot.

Keep up with the times and get more out of your money. There are times when promotional items make more sense than a radio advertisement. Get more referrals, get more products, and let your marketing team spend money that will increase your bottom line. 

Why does this all matter?

Price shouldn’t be your deciding factor. Rather than price, make sure your vendor understands these three main things: your audience, your business, and your goals. Making sure they understand the goal of your marketing efforts keeps them from guessing and helps you get the most out of your order.

Stand out with your swag. People really do use the items you give out at events, make sure they resemble your brand and your message. It's easy to make a good impression without breaking your bank. 

Choose your vendor carefully. Don’t resort to a human-less website that makes you do all of the work. FlowState Marketing is among the few great agencies that work with organizations to understand the client’s business and goals. 

We live to ensure that brands unleash their potential, so let us help you. Contact us today.

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Molly Brown

Written by Molly Brown More by this author Arrow