Why It’s Important for Brands to Make Emotional Connections

When companies connect a consumer’s emotions to their products, not only does their revenue...

What are Stylescapes?

As a leading branding and digital agency, we use a number of tools to execute work on behalf of...

What are the Different Types of Brands?

Entrepreneur.com defines branding as “the marketing practice of creating a name, symbol or design...

The Differences Between Graphic Design and Web Design

All designers are visual communicators whose purpose is to communicate concepts through the use of...

What Makes a Good Brand?

Running a business is competitive. More often than not, you are operating in an industry where many...

The Use of Color Psychology in Branding, Marketing and Graphic Design

We know now that color psychology explores how color influences our behavioral responses. When used...

How Colors Can Influence Consumers

Humans are visual creatures. We’re attracted to, or repelled by color, light and imagery. In the...

16 Free Online Design Tools for Elevating Your Content

With so many online tools available on the internet (both free and at cost), it can be a challenge...

5 Ways Graphic Design is Used in Content Marketing

Introduction We are visual creatures. We’re either attracted to, or repelled by color, light and...

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