How to Choose a Brand Name for Your Business

Deciding on a brand name is a very important step in launching a business. Your brand name has to...

Why Graphic Design is Not Marketing

As a marketing professional or part of a marketing team, you have a lot of spinning plates. From...

Brand and Reputation: They Can Make or Break Your Business

Brand and reputation are two of the most important factors when it comes to your company. How does...

Why It’s Important for Brands to Make Emotional Connections

When companies connect a consumer’s emotions to their products, not only does their revenue...

The Differences Between Graphic Design and Web Design

All designers are visual communicators whose purpose is to communicate concepts through the use of...

How Colors Can Influence Consumers

Humans are visual creatures. We’re attracted to, or repelled by color, light and imagery. In the...

16 Free Online Design Tools for Elevating Your Content

With so many online tools available on the internet (both free and at cost), it can be a challenge...

5 Ways Graphic Design is Used in Content Marketing

Introduction We are visual creatures. We’re either attracted to, or repelled by color, light and...

The Difference Between Marketing & Branding

In recent content we touched on the difference between a logo and branding and explained the...

Fresh knowledge, straight to your inbox

Sign up to our Newsletter today to receive valuable marketing, branding, digital and web design resources and customer success content.