What Makes a Good Brand?

Running a business is competitive. More often than not, you are operating in an industry where many...

The Use of Color Psychology in Branding, Marketing and Graphic Design

We know now that color psychology explores how color influences our behavioral responses. When used...

How to Develop Your Brand Messaging

On the journey to creating an impactful brand, there are several steps. You’ve decided to define...

A Crash Course on How to Increase Web Traffic

Your website is the face of your company and brand on the internet. In terms of traffic, the...

Why You Should Use Landing Pages in Your Lead Generation Strategy

With 68% of b2b businesses using landing pages to generate business, your business can’t afford to...

How Colors Can Influence Consumers

Humans are visual creatures. We’re attracted to, or repelled by color, light and imagery. In the...

How to Find More Customers with SMS Marketing

With a 9% open rate across an estimated 7.4 billion global mobile subscriptions, SMS messages have...

Simple Tools You Can Use To Define Your Buyer Personas

Ardath Albee defines a persona as a “a composite sketch of a target market based on validated...

What is a Buyer Persona?

You wouldn’t buy a car without first doing some research, so why would you dive into content...

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