So many of us do our shopping, researching, and day-to-day tasks on our smartphones, tablets, or laptops while on the go. Imagine trying to view a webpage on your smartphone and not being able to see all of the options on the website you’re viewing, or worse, not being able to have it load properly because it’s not sized for your phone. Responsive Web Design is the ability to adapt to any screen’s device, big or small, for optimal viewing and interaction.

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Responsive Web Design first hit the digital scene back in 2010. Its creation came about due to the frequency in the use of smartphones and an increase in web traffic on mobile devices. Developers realized in order to maintain and continue to grow website traffic, they had to adjust the viewing capabilities as well as interaction. Content plays a huge role in attracting your audience. RWD is another important aspect to ensure your potential customers have the best viewing and interaction possible.

Adapt or Be Left Behind

Responsive = adaptability. Today, it’s vital to stay on top of where technology is taking us. What seems new and seemingly far out in the future can quickly develop into a necessary aspect to your website.

“The share of Americans that own smartphones is now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011” - Pew Research Center

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So how do you keep up with the changing digital tides? Fear not, RWD was simplified and redesigned in 2011 for all devices. More “adaptive” than “responsive,” flexible layouts allow an automatic response to each unique platform your audience is using and modifies to create flawless viewing. Along with tracking your company’s goals for brand development, there are also tools you can use to track what type of devices your audience is using when they visit your website.

Why Should Responsive Web Design Be Important to You?

Being aware of the need and evolution of RWD is just the first step in understanding why it's important to ensure your website is utilizing a responsive tool and how it impacts not just traffic, but your entire platform as well. Landing pages are typically the first thing your audience sees when they land on your website. We know that landing pages are all about lead generation, but if you can’t keep a potential customer on your website long enough to capture their information, then all the tools in the world won’t help you. This is where responsive web design comes in. It’s important for your customers to be able to not only see your website in the way it's intended but also be able to interact with your page on the device they are using to access your site as well.

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The future doesn’t have to be scary, and a Responsive Web Design will allow you to not only reach a wide-reaching audience but to also adapt to what will only be a world of constantly changing technology. 

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Written by Hillary Leftwich More by this author Arrow